Services we provided
- Logo Design
- Brand Development
- Custom Website Design
- Website Development
- Search Engine Optimization
Wildwood Family Dentistry is changing the way people perceive going to the dentist. People from all over St. Louis travel the distance to be a patient of Wildwood Family Dentistry because they are becoming well-known for providing exceptional health care in a fun and relaxed environment. Dr. Greg Hellmann has been practicing dentistry for over 25 years and works with a team of professionals on a mission to help patients achieve optimal oral health. Not only are they our clients, they are also our dental health care providers. So, we are happy to recommend them to anyone in the St. Louis area looking for a reliable team to take good care of your oral health needs.
Prior to working with us, they were using a pre-existing WordPress theme, a generic solution that does not provide the opportunity to communicate controlled and consistent information the way a custom website can. That’s where we came in to help.
We provided consultation on best practices for branding, user experience design and search engine optimization. After identifying their specific business goals, we developed a custom digital marketing plan that included inbound marketing strategy and brand development.
Inbound Marketing Strategy
Inbound marketing is a strategy that aims to attract new visitors to your website. To engage current patients and attract new ones online, we created social media and e-marketing campaigns. We started engaging the Wildwood community through regular blogging, social media management and sending quarterly e-newsletters.
The new custom responsive website is welcoming, informative, easy to navigate, provides insight on what distinguishes the practice and offers clear call to actions. Interested in becoming a new patient? We made sure that action was easy to do online. We also streamlined workflows and communication processes by integrating patient forms to be available online.
We represent Wildwood Family Dentistry as a team of highly-qualified health care professionals. Their brand personality can be described as refreshing, reputable, innovative, helpful and fun.
According to color psychology research, the effects of turquoise include calmness, invigoration and clarity of thought. It has been associated with trustworthiness and the restoration of depleted energies. It will communicate a refreshing and uplifting tone. A darker turquoise is used as a sophisticated accent color to support the primary colors.
The Wildwood Family Dentistry logo features pine tree silhouettes reminiscent of the letter ‘W’ reiterating Wildwood. The family of trees provides consistent messaging that this is a ‘family’ dentistry practice and that it is located in Wildwood, MO, a woodsy suburban community in far western St. Louis County. The logo distinguishes the Wildwood Family Dentistry brand in the marketplace and appears on all external communications.
Since launching, they’ve experienced an increase of new patients hearing about them online. The new design has successfully attracted new and more unique visitors. Also, the site’s bounce rate has decreased, meaning more people are staying on the website longer than before. This helps the process of converting online visitors to patients. The use of clear call-to-actions has proven to be effective in leading people to navigate the website properly, aiding them in becoming a new patient and subscribing to the e-newsletter. Wildwood Family Dentistry is already reaping the benefits of their newly launched digital marketing campaign and earning respect from dental patients in the Wildwood area. We look forward to hearing more on how their success story evolves for months to come.