PV Designers Company Background

Since 2015, this company has been on a mission to deliver smart, simple and efficient solar energy solutions. Today, they work on both commercial and residential solar design projects. Based in Fresno, California, they partner with electrical and roofing contractors across the United States. Solar power systems derive clean, pure energy from the sun. Therefore, their service offers a sustainable solution that combats greenhouse gas emissions that pollute the environment.

Why Hire Us?

Due to their need for some marketing to get the word out, they hired us. We created a custom logo, brand style guidelines and responsive website to showcase their services.

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Brand Development

Photovoltaics (PV) is the conversion of light into electricity using semiconducting materials. Therefore, it generates no pollution nor greenhouse gas emissions once installed. So, we decided to use the name PV Designers as it is appropriate and easily recognizable.

Logo Design

Furthermore, the logo incorporates a clean typeface with an icon highlighting a silhouette of the sun. In a single glance, it clearly shows what the company represents.

Color Palette

Our decision for the color palette was to iterate the concept of energy. According to color psychology, orange is considered an energetic color. Orange calls to mind feelings of excitement, enthusiasm and warmth. As a result of this research, we landed on orange as the main brand color.

couple of creatives case study

Website Design

Finally, we created a custom multi-page website design and developed it into a fully functioning online presence. Interested electrical and roofing contractors can now request a free quote on solar design services with a single click of a button. The website was integrated into an easy-to-use content management system (CMS), WordPress. allowing our client to make regular updates to their site such as add new solar design projects to their portfolio.