Freelance Brand Strategist – Endlyss Designs

Alyssa Leverenz is a co-founder and creative director here at Couple of Creatives. In addition, she has been managing her own freelance business, Endlyss Designs, for the past 7+ years. Her services include strategic planning, creative direction and content marketing. Her goal was to shift the brand messaging of her freelance business to express the evolution of her profession from graphic designer to brand strategist.

couple of creatives case study

Logo Design

The name of her freelance business, Endlyss Designs, is a play on words. As a brand strategy consultancy, it’s meant to be indicative of endless possibilities. Also, it incorporates Alyssa’s name in the spelling of endlyss. Since 2011, she has used the same logo design. Happy with the design but ready for a refresh, we decided to keep the original infinity symbol but simplify the style.

couple of creatives case study
couple of creatives case study

Brand Development

We began this redesign project with a style guide. This allowed us to establish a general look and feel as we introduced new design elements.

couple of creatives case study

Wireframes

For the web design revamp, we started by creating simple wireframes for the homepage. Then, we generated higher fidelity home page comps to see which direction we preferred.

couple of creatives case study

Website Design

Overall, the project was a success. We accomplished everything Alyssa had envisioned for her new brand. You can visit the finished site at endlyssdesigns.com. The communication is clear and consistent with her new brand messaging. She maintains a blog so people can learn more about what she does. Finally, we made it easy for people to get in touch by contacting her through an online form, email or phone.

couple of creatives case study

Follow Our Process

If you are interested in following the entire process of this project, you may head to Andy’s Youtube channel. He documented everything from start to finish in a series called Let’s Build: A Consultancy. If you have any questions about our creative process, please contact us anytime!