Services we provided
- E-Commerce Website
- Search Engine Optimization
- Social Media Marketing
Pure Manna Health is a health supplement company. Their vitamins provide potent formulas that promote the natural healing resources within all of us.
The products used are made from plant-based ingredients. Best of all, they guarantee pureness with no synthetics, no additives and no GMOs.
New Product Launch
In 2015, the Pure Manna Health product line was officially launched. Majority of sales were made via direct selling.
Then, after a year of proven success within their local community, they decided to branch out. Rather, they realized it was time to invest in an inbound marketing campaign. Hence, that’s when they hired us to help develop their brand and create an online presence.
First, we developed the Pure Manna Health brand. We began with market research to learn about our target audience and competition, which was heavy.
The goal for branding their product line was to appeal to holistic healing enthusiasts, naturalists and humanitarians. Brand guidelines were created outlining certain design elements to promote cohesion throughout all communications. As a result, a defined logo, color palette and typography was established.
The Pure Manna brand can be described as clean, pure, simple, humanistic and genuine.
Website Design and Development
In addition, we created a custom responsive e-commerce website to serve as an online store. So, the website features solely design elements as strictly outlined in the brand guidelines.
Furthermore, we set them up with a digital marketing campaign to drive traffic to their new website. To achieve this, several inbound marketing strategies were carefully implemented.
Social Media Marketing
First, we created a blog and created content for it. Then, we set up a Facebook page and Twitter account. Daily content is shared about their products as well as interesting news related to health and wellness. Consequently, this helps them to reach a broader audience online and engage with interested consumers.
The results of our efforts were highly effective. As a result of the newly launched online store, Pure Manna Health attracted new online visitors. Most of all, the strategies in place helped convert those visitors to customers. Over $500 in online sales were made in the very first month.
While sales do ebb and flow on month to month, the general trend has remained consistent. The new branding and web presence has directly contributed to a growth for their business, exceeding their expectations. They have future plans to manage consistent paid online advertising campaigns. Eventually, they have a long-term goal of selling their products in stores.