DriveCentric Company Background

DriveCentric is a startup company. They offer a premier CRM with a suite of products designed to streamline processes and help dealerships sell more cars.

Why Hire Us?

Before, DriveCentric had no branding nor inbound marketing strategies in place. They relied primarily on cold calling and direct sales.

After quickly growing their startup to a point of significant profitability, it became time to invest in their brand and establish an online presence.

Hence, DriveCentric hired us to develop their brand and create a custom responsive website that properly represents their superior product suite.

Brand Development

First, our process began with market research. We investigated DriveCentric’s competitors, influencers and target audience. As a result, we were able to create strategies to achieve business goals.

Logo Design

The logo features a simple icon that is easily recognizable. It’s symbolic of how all the pieces work together to provide focus.

That is what their products do, streamline the processes of car dealerships to make work easy, saving time to focus on what matters most, selling more cars.

Color Palette

The DriveCentric brand utilizes a green and purple palette. We researched color psychology to determine this. Accordingly, green is a lively color that symbolizes renewal and growth.

Furthermore, purple is associated with wisdom, dignity, independence, creativity, mystery and magic.

Our design decision was to create a fun and playful combination that properly expresses the DriveCentric brand personality.

couple of creatives case study

Website Design and Development

The goal of the website is to serve as their digital storefront. Visitors are able to learn about the products while clearly getting a feel for the type of caliber they provide.

Finally, after many rounds of iterations, a direction for the design was decided. The design is sleek and modern, especially in comparison to their competitors. It’s minimal, utilizing plenty of white place with bold accents. Also, the content includes compelling photography supported by custom illustrative and iconographic design elements.

couple of creatives case study
couple of creatives case study
couple of creatives case study
couple of creatives case study

Especially relevant, the custom website is responsive and can be accessed from any device. We integrated the website into a content management system (CMS) to allow regular updates.

The initial launch was in September 2017, right in time for their trade show event. The event brought a good amount of new traffic. We have upcoming plans to create additional pages, including a company page and blog. Check back to see progress!