Website design is an ever-changing facet of the digital world. Whether a website is created for a business or personal purpose, it is a powerful channel that will help site owners achieve their goals. As technology advances and algorithms change, web design trends are also inclined to change. Whether you’re a business owner, professional web designer, digital marketer, or blogger, it’s imperative that you also keep up with web design trends to maximize output.
What is Web Design?
Although one characteristic of good web design is pleasing aesthetics, its optimization goes beyond that. Web design has everything to do with conceptualization and psychology as well.
It involves planning and developing a website targeting the proper use of layout, colors, structures, typography, graphic design, videos, images, and other interactive features.
If you’re an HTML guru, then building a website from scratch shouldn’t be a problem. However, if you have zero know-how in web design, there are two ways you can create a website.
You can either use online website creation tools and software such as WordPress, Wix, Weebly, Squarespace, and more. Or hire a professional web designer who knows the ins and outs of exceptional website design.
Although the former might be the cheapest option, professional web designers are up-to-date with the latest web design trends which will help them create an efficient and profitable website.
After web creation and designing, you may want to hire a web hosting service provider. Web hosting is a system that makes your website available on the Internet. No matter how aesthetically pleasing or user-friendly your website is if it’s not searchable on search engines – it’s no good.
Why Good Web Design & Trends Are Important
Good web design is crucial to whatever you want to achieve out of your webpage. If you run an e-commerce business, you want to make sure that your webpage is driving those sales up. Complicated sites drive visitors away even before exploring the homepage.
If your website is for your blog, you want to make sure the site has substance; which means, it’s informative, valuable, and engaging. The way technology has evolved also has an impact on how users choose and share content nowadays.
If you’re a web designer, it’s crucial to stay ahead of the curve when it comes to web design trends.
Here are some characteristics of good web design:
It’s a given fact that websites contain a myriad of pages. The goal is to make it easy for users to jump from one page to another. Aside from the layout, intuitive navigation must be prioritized. Last time I checked, scroll bars are mostly designed on the right side of the screen. Trying out something new for the first time might be tempting but keep it within the limits of simplicity and user familiarity.
As a web designer, you have to take into consideration that not all people are tech-oriented. Some might cringe at the idea of signing up on a website. Ensure that a website has clean content with visual elements. Try not to chunk pieces of information together as this confuses visitors and drives them away. Make sure everything is streamlined so visitors will keep on coming back.
Knowing the target audience is vital before building a website. This way, little elements will communicate to the audience in a way that it appeals to them. Once you’ve determined the right branding which conveys the right message to the target market, keep it consistent across all pages. Although the layout can be done differently, ensure that the colors and typeface match.
Whether a website is built for lead generation or conversions; always make sure the website engages every visitor from start to finish. This is where an exceptional layout comes into play. Make it fresh and orderly. Include visible call-to-action buttons so visitors will know what to do and where to go next.
Search Engine Optimization (SEO)
If the website is for boosting a business’s online presence, SEO is one way to make it to the first pages of SERPs (Search Engine Results Pages). Google accounts for most paid and organic searches among other search engines in the market today. Just like staying up to date with web design trends, you also need to be on top of Google algorithm updates. If a website is not ranking, then it’s not lucrative.
Web Design Trends in 2019
Sticking to a monochromatic color like white, grey, or black will be more flexible in any marketing mediums.
Having too many colors on your websites will make it difficult for your brand to scale. Scalability is an essential factor in brand expression. It’s when a logo or branding still looks good no matter the size, shape, background, or medium.
If you have a playful brand which needs a bit of color to communicate with the audience, Color Psychology will work to your advantage. However, try not to overdo it. Stick to one color and play with hues and gradients.
More Negative Spaces
Negative space or white space, as the name suggests, is a space on a website. Designers used to think that white spaces are unnecessary when it comes to web design. However, with the rise of digital marketing, websites are also competing for user attention.
White spaces are incredibly advantageous for visitors with an attention span of a goldfish. By adding more negative spaces on your webpage, you’re creating a focal point in every page. This focal point should be where you want your visitors to go.
Negative space also relaxes the eyes which allow users to scroll through your website comfortably.
Websites are optimized in two ways: Adaptive design and Responsive design. Adaptive design is when a website layout is rigid. It is usually utilized for standard screen sizes like a desktop or a laptop screen.
On the contrary, responsive design is when a web page’s layout changes depending on the screen size. So when you’re accessing the site from a mobile phone, it instantly gives you a more comfortable interface for mobile browsing.
Making your websites mobile-friendly is essential nowadays. If you want maximum profitability from your site, you want to cater to all consumers – especially those who are on the go.
Also, make sure your website’s images, videos, and content are compatible with mobile phones and tablets. There are a lot of mobile app testing tools available for free. Ensure that you test your website from time to time to make it mobile-friendly.
Traditional layouts like one-layered designs are a thing of the past. It’s the era of unconventional layout designs like asymmetrical or overlapping shapes and features.
Overlapping features create a three-dimensional appeal that’s crisp and modern. It also adds some brownie points to the uniqueness factor. If you want to make your website stand out and gain memorability, make it original and innovative.
Videos are becoming a prevalent form of content. They are shareable and engaging. What better way to engage visitors than to showcase an interesting video the moment they visit your homepage?
Besides, videos are useful for ranking on SERPs! Videos generate higher conversions than plain text with a higher click-through rate of 41% as well.
Needless to say, a website should have high-quality graphic design to captivate users. A picture is worth a thousand words indeed. However, the smart use of visuals that tell a story will capture your user’s attention from start to finish.
You want to make sure that you provide enough visuals especially if your product or service is a bit complex. This makes it easy for users to understand what your brand is all about.
Wrapping It Up
Websites, regardless if they’re for personal or business use, have one goal in mind: Advertising. If you’re advertising a product, service, or valuable information, the only way to lead visitors to the next step is to integrate call-to-action buttons.
Aside from call-to-action button visibility, make it fun and creative. Break the mold. The only way you can stand out is if users remember your website for its uniqueness. Creativity, coupled with these seven web design trends for 2019, will garner those leads and conversions in no time.
-A guest blog post written by Annah Brooks, a passionate blogger and frequent traveler who loves to write about digital marketing and IT issues and solutions. She is currently working for sequentialnetworks, one of Europe’s leading Consultancy Managed IT Services Providers.