If you ever find you are hitting any sort of plateau when it comes to getting engagement from your customers and followers you might consider video marketing.
Video is a fast-paced way to get attention through social media, email marketing, advertising and much more.
If your business is primarily done online (eCommerce, service requests, consultation, etc..) you can target a larger audience by creating small videos to help promote what it is you do and why.
On top of allowing people to learn more about your business you can start to create a relationship as more videos are published. In time, you may just build a community around your message thus getting more people to put trust into what it is you have to offer.
In our own arsenal we pack a punch. Being a tech geek myself I splurged and got a nice (but cheap) lighting set, a DSLR camera (a gift from Alyssa), and an HD web camera. On top of these tools I own some audio equipment for capturing better room audio.
If you are interested in purchasing something similar check out the links below:
If you are on the fence about video marketing we recommend you give it a shot. The tools needed these days to create video are ones you already have access to. Your phone for example could very well be your most valuable tool in creating a huge bump in business.