“A defining occurrence in present times that is reshaping the world as we know it is the worldwide accessibility to the internet, which provides many channels including blogs, forums, business networks, social networks, photo sharing platforms, social gaming, chat apps and more.”
When you establish your mission/vision for the future and develop your business into a brand, you are ready to begin spreading your message to the masses via social media marketing. A defining occurrence in present times that is reshaping the world as we know it is the worldwide accessibility to the internet, which provides many channels including blogs, forums, business networks, social networks, photo sharing platforms, social gaming, chat apps and more. In a world constantly bombarding us with mixed signals from people throughout the globe, it can be challenging to truly distinguish our brands. If the world of social media is a bit foreign to you, it would be best to consult with an expert who can explain the benefits of each platform and help you make the right decision based on your business goals. Sometimes it takes an outside perspective to align brand vision with a social media plan of action.
Brand Positioning and Awareness
The most fundamental rationale for using social media is to promote awareness and help position your business in the marketplace. It should not be aimless just for the sake of having a presence. The presence has to mean something. Step one to a successful social media campaign includes crafting a comprehensive strategy outlining the main objectives, messaging and plan of action.
To effectively communicate, it is important to understand that everyone perceives the world a little differently. You must get to know the specific consumers in your market and adjust your communication according to their world views as to be relatable, appealing and reach goals. It’s good to mix it up. Maybe only 30% will be custom created content, such as a blog post, video or photo your business creates, 60% would be curated content, which would be relevant third party content you simply re-share, and reserve a small portion, like 10%, for promotional type content, including discounts and calls to action to buy your product or service. Incorporating a healthy balance of content is important for building a loyal following. To be successful on social media requires a constant flow of clear and consistent messaging integrated with strategic communication to effectually bring your brand story to life.
Public Relations and Thought Leadership
Do you have a story to tell or an idea to share? Are you solving a problem that many people in your industry have? If so, you should use that as your unique angle in all your communications to position your business as a thought leader throughout social media. In order to get noticed by your target audiences and earn their trust, you must position your business as an industry leader. Social media in a powerful tool for thought leadership because you’re able to connect with more people within your industry, gain exposure for your brand and establish credibility as an expert in your field.
Social Media Reach and Engagement
It’s important to proactively become ambassadors of your brand. Encourage employees to share behind the scenes clips of a day in the life at your business to allow audiences to see the real people. Depending on the platform, you can adjust the type of content shared, whether it be in the form of a photo, video, formal blog post, quick tweet, etc.
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