Want to increase sales?
The days of you approaching buyers to make a sale are dwindling. We are evolving from a seller-centric market to a buyer-centric market with the increased prevalence of inbound marketing tactics.
Inbound marketing lures prospects to your business, rather than you having to go out and chase leads to get prospects’ attention. While this marketing evolution forces sellers to relinquish control to buyers, there are certainly ways to still maintain some control— if you know how to adapt properly.
People often ask me, “What do you do as a digital marketing consultant?”
So how do I adapt my sales game for the digital world?
Have a Strategy
Good design is purposeful. It solves a specific problem or objective.
Having our clients opt in to our well-rounded strategic planning program allows us to fully immerse ourselves into the project at hand.
We provide thorough business analysis and extensive market research to carefully craft strategic messages that meet the specific needs and goals.
Having a customized marketing strategy in place positions businesses and sales teams for long-standing success.
It is an integral part of an inbound marketing campaign that guides the buying process of transforming strangers into customers then advocates.
Incorporate Strong Branding
Until recently, market research has relied on an understanding that people make decisions based on _rational thought_ processes…
However, new science is discovering that most of the decision making process actually happens at a subconscious_ level, and is more influenced by _emotion than rationale.
Subliminal (adj.): (of a stimulus or mental process) below the threshold of sensation or consciousness; perceived by or affecting someone’s mind without their being aware of it.
Subliminal messaging is what makes people decide one way or the other.
To create an effective branding campaign, you must be working with masters of strategic communication.
With branding, it matters not so much what you say, but _how__ you say it.
How you convey your message is important in effecting the way it gets perceived on a subconscious level.
Whether hiding a double-meaning in a design element or working some Photoshop magic, the more clever a message, the better people feel about it and the more attractive it will be.
Your main focus when initiating a branding campaign should be the emotions you want to evoke in your audience.
Focus on Your User’s Experience
User experience (UX design) is about the user and the experience.
It’s a marketing tactic that ensures your branding is effective in digital applications such as your website and mobile app.
If you provide a positive brand experience for your users, they will reward you with their business.
Studies that 90% of users stopped using a website or app due to poor usability. 52% of users admitted that a bad mobile experience made them less likely to engage with a company in the future. 86% of users believe a brand with exceptional user experience is worth paying extra.
With these figures in mind, it is not hard to understand why UX-focused companies are leaders in their fields.
Investing in UX design has proved to be game-changing for businesses and sales teams adapting in the digital world.
Provide Holistic Digital Marketing
To fully adapt in today’s digital world, your online presence should be a perfect balance of impactful yet subtle — and unique, of course.
Salespeople have the opportunity to affect prospects’ perceptions simply by teaming up with expert digital marketers to create an inbound strategy.
It is important to implement branding strategies throughout your online presence to reinforce your brand’s key messages and sustain the value for which it stands to attract a broader audience.
You must keep your business’ website optimized. This means have it be well-designed and up to date with careful attention to brand guidelines, search engine optimization (SEO), easy navigation and clear call to actions.
It is also important to employ blogging, social media and email marketing campaigns to expand brand awareness and generate new inbound leads.
Create content around the questions, issues and challenges to which your prospects want answers. This will help your prospects find valuable information while introducing them to your brand and establish yourself as an expert on the topic.
Inbound marketing is one of the most effective ways to grow your business in the digital world.