Increasing the amount of word-of-mouth-referrals your business gets is actually well within your control.
It’s all about controlling the experience your consumers have with your business to create a pleasant one. This can be achieved through a holistic and strategic marketing plan that supplies effective messaging to be communicated throughout the various digital marketing avenues set up for your business.
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Referrals Come From Happy Customers
It’s actually pretty simple. All you have to do is create a pleasant experience for your customers. If they have a positive experience with your business, they are going to tell their friends about it. So step 1 is to ensure any customer that comes into contact with your business in any way, shape or form, has a positive and pleasant experience.
Start a Discussion
Stimulate conversation in the community by prompting questions online. Social media is the perfect place to connect with your audience and get them talking about your business.
Follow up with customers. Ask them if they did have a good experience or not. If they did have a great experience, ask them if they would be willing to share their experience with others. Likewise, ask for constructive feedback and see if there are areas you could improve upon to create an even better experience for your customers.
Invest in Strong Branding
By having strong branding already in place, you are contributing to the pleasant and memorable experiences consumers have when they interact with your business. Branding means you have consistency and clarity throughout every aspect of your business’s marketing communications.
Give customers a reason to share their experience with their friends. Maybe they had a wonderful time but they are more on the reserved side and didn’t consider sharing how wonderful of a time they had until someone prompted the idea with a direct call to action. Incentivize your customers to refer your business to their friends.
It All Boils Down To Your Communication… And Being Proactive
Business owners often think the word-of-mouth referrals are something that happen on their own, not realizing how much their contributions do influence consumers’ behavior. In reality, business development managers are very much contributing to the referrals in the way they control the experience for the customers, ensuring messaging is being communicated in a positive light and pleasant manor. If you invest in strong communication, you will be sure to see an increase in referrals.