As with anything, consistency is key. If you aren’t consistently progressing you won’t succeed in any goal. The same theory applies when trying to scale your business. Brand guidelines can help with that.
An often overlooked issue for businesses large and small is brand consistency. It is simply not enough to have a logo and use it wherever you please. The same is true of typography, color, content, and so much more.
These guidelines act as a blueprint for your businesses brand. They provide direction and restrictions for anyone that makes use of your branding directly (often designers, developers, marketers, and employees). Choices related to design elements are often found in brand guidelines. Your logo, color palette, typography, and even the way your content is written can be planned and defined in such a way that makes scaling your business a breeze.
As time goes on, brand guidelines help you keep a consistent image with your customers and consumers. It is more work upfront but can be a wise investment in the long run. Be sure to evaluate your business and hire a designer or marketer to help you craft your brand guidelines before it’s too late!