Branding is a powerful marketing strategy used by creative professionals to get consumers to know about your business, trust that you provide value, like you, and ultimately, want to do business with you. It’s a form of strategic communication and there is psychology involved.
What is Market Research?
Market research is the beginning stage of the creative process whereby the designer gathers information about target customers.
Ways To Perform Market Research
- Qualitative Research: uses focus groups, interviews and participatory observations to uncover common trends in thoughts, opinions and motivations among consumers
- Quantitative Research: uses data collected by a large group of consumers to interpret patterns among consumers’ attitudes, opinions, behaviors and other defined variables
- Market Segmentation: the process of organizing your market into groups with similar characteristics (demographic, age, gender, location, etc.)
- SWOT Analysis: evaluates strengths, weaknesses, opportunities and threats to consistently position business according to thriving market sectors
- Online Analytics: monitoring website and social media analytics, views, impressions, clicks, page bounces and more to help drive business development
How Market Research Empowers Branding
- Helps to understand the mindset and behavior of consumers
- Assists in shaping brand messaging
- Reduces risk of ineffective communication