The age old tactics of marketing such as cold-calling, drop-ins, print ads and more still apply today but are quickly taking a back seat to new digital providers such as Google Ads,
This typical step in the creative process makes me ask how do we use this feedback to improve our creative output?
It’s all about controlling the experience your consumers have with your business to create a pleasant one. This can be achieved through a holistic and strategic marketing plan that supplies effective messaging to be communicated throughout the various digital marketing avenues set up for your business.
People like you and I take to the internet to find solutions to problems or answers to questions. Often times these problems are answered using content available for free.
Before starting a creative project, expectations and goals must first be clearly defined, which is why a creative brief will help outline every component of communication and help keep everyone on the same page.