User experience (UX) is sometimes interchangeably used with user interface (UI). However, both are different. While user interface mostly pertains to the overall aesthetics of the website such as presentation,
Strategic Planning and The Creative Process
Strategy 101: Understanding The Creative Process
As a creative director and communication specialist, I know it takes an enthusiastic strategy to usher ideas from the dream world to waking reality.
Why Creativity Is Necessary To Grow Your Business
A funny question I’m often asked by people as if they’ve discovered some sort of conundrum is “how do you market your marketing business?”
Logo Design Creative Process
Pitching ideas and the benefits of marketing services is all part of my job. When discussing the prospect of a new logo design,
Why I’m Steering Clear of Corporate America
I joined the workforce as early as I could. I got a work permit at the age of 14 to begin my very first job as a sandwich artist for Subway.
How To Improve Marketing For Your Business With Branding
It’s a big, wide world out there. Everyday, consumers are bombarded by a sea of marketing communication competing for attention.
Avoid These 8 Mistakes When Starting an Online Business
A recent client of ours approached us looking for help marketing their line of products. Sadly, prior to hiring us,
Use Social Media To Grow Your Small Business
When you establish your mission/vision for the future and develop your business into a brand, you are ready to begin spreading your message to the masses via social media marketing.
Case Study: Web-Crunch
Web-Crunch is a blog for designers, developers, and entrepreneurs. Content gets published on a weekly basis covering topics such as design,
The Hidden Truth About D.I.Y. Website Builders
Tools such as Squarespace, Wix, Weebly, Divi Theme Builder,
Market Research
Businesses often ask about our creative process, how we get from point A to point B to achieve desired results.